Technical SEO · 4 min read
Image SEO for Real Project Photos
Photos can help customers understand the work and the people behind a service business. A thoughtful image workflow improves usability and performance without turning every file into a keyword target.
Prepare the photo before uploading
Get permission to use customer property, faces, and project details, and remove private information that should not appear publicly. Choose clear images that explain the work instead of uploading every photo from a phone.
Resize images for the display area and compress them to reduce load time. Use a short descriptive filename that identifies the subject for the team; do not write a long string of repeated search terms.
- Confirm permission before publishing.
- Crop out sensitive details.
- Resize and compress images for the page.
Write alt text for meaning
Alt text should describe the information conveyed by an image for someone who cannot see it. A concise description of the visible work is often enough. Decorative images can use empty alt text when they do not add content.
Use captions when customers need context such as the service performed or project stage. Never label an image with a claim that the business cannot verify.
- Describe useful visual information.
- Leave decorative images out of the reading flow.
- Keep captions factual and specific.
Common questions
Should every image use a city keyword in its alt text?
No. Alt text is primarily for accessibility and should describe the image's meaning. Add a location only when it is relevant and accurate.
Plan your next step
Explore the sample builder, review website packages, or contact Ridgeline Web Co. about project fit.